PPC marketing
Ads run on margin, not vanity metrics.
Google, Facebook and Bing campaigns managed by people who spend their own money on ads. We connect ad spend to orders and margin in Pulsar, so every budget decision is made on profit.
Platforms
Three networks, one plan.
Google Ads
Search, Shopping and Performance Max, bid on real conversion values.
Talk about GoogleFacebook and Instagram
Prospecting and retargeting with feed-first creative and Conversions API.
Talk about MetaBing
Microsoft Ads: cheaper clicks from older, wealthier searchers most agencies ignore.
Talk about BingProfit reporting
Spend, revenue and margin by campaign in Pulsar, with AI budget advice.
See Pulsar
Tracking that's right
Server-side GA4 and conversion tracking with consent handled properly. Bad data is the most common reason ads underperform.
Landing pages
We build sites, so we'll fix the page your ads land on rather than blame it.
Creative
Static, video and catalogue ads produced in-house, tested in small batches before budget goes behind winners.
A flat monthly fee
No percentage of spend. A fixed fee based on the work, on a rolling contract you can stop with 30 days' notice. Ad accounts stay in your name.
Brands we've built for
- Dr Julie Smith
Excellent job on our website development and PPC campaign. Have recommended you to all friends.
Goes well with
Related services.
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Technical fixes, content that ranks and local search.
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Claude-powered tools that save your team hours a week.
AI and automation
FAQs
Questions we get asked.
Something else on your mind? Ask us directly and we'll reply within one working day, or meet the team first.
Which ad platforms do you manage?
Google Ads (Search, Shopping and Performance Max), Facebook and Instagram ads through Meta, and Microsoft Ads for Bing.
How do you charge for PPC management?
A flat monthly fee based on the work involved, never a percentage of ad spend, on a rolling contract you can stop with 30 days' notice.
Who owns the ad accounts?
You do. Your ad accounts stay in your name, so if you leave you keep everything.