Work / Subscription e-commerce
ParBox: A golf subscription box store with a style-profile quiz
ParBox sends golfers a monthly box of balls, gloves, apparel and accessories matched to their style and guaranteed to beat RRP. We built the store, the subscription engine and the quiz that makes every box personal.
Services on this project
The brief
Subscription boxes live or die on two things: the first-box offer converting, and the box feeling personal enough that people stay. ParBox needed a store that handled monthly and 3-month plans, gift boxes and a launch offer, plus a way to learn each golfer's style before the first box shipped.
What we did
- Built the store on WooCommerce with YITH Subscriptions, Stripe and PayPal, including 3-month plans with a 50% first-box offer.
- Wrote a custom Golf Style Profiler plugin: a short quiz that stores a style profile against the customer so each box can be picked to match.
- Designed a calm, premium look with editorial type and product photography to justify the price point.
- Added gift boxes and gift guides as a second revenue line for Christmas and Father's Day.
The result
A launched subscription business with the tooling to personalise every box. Strong early sign-ups, healthy repeat subscriptions and a first-box offer that converts.
