Work / Publishing and media
Dr Julie Smith: A hand-built site for a New York Times bestselling psychologist
Dr Julie Smith reaches over ten million followers with mental health education. Her site needed to sell books, list events and feel as warm and clear as her videos, on any phone, anywhere in the world.
Services on this project
The brief
Most of Dr Julie's audience arrives from TikTok, Instagram and YouTube on a phone. The site had one job: turn that attention into book sales and event bookings without getting in the way. No CMS bloat, no page builder, nothing to slow it down.
What we did
- Designed a warm editorial layout with big type, soft colour and floating proof points (Clinical Psychologist, NYT Bestseller, 10M+ followers).
- Hand-built the site in plain HTML, CSS and a few lines of JavaScript. No framework, no dependencies to patch.
- Built Books, Events, About and Connect sections with clear calls to action to retailers and ticketing.
- Added full metadata, Open Graph images and structured data so links look right when shared.
The result
A site that loads instantly from a social link and puts the books front and centre. The response has been excellent: more time on site, more clicks through to retailers and a much better experience for Dr Julie's global audience.
